Steenvoorden Consultancy

Since February, 2010, Steenvoorden Consulting has actively assisted the floor covering industry companies with particular focus on laminate and wood flooring products. Geographic expertise ranges from Southern Africa to Europe and Asia.

My goal is to increase the total floor covering market and to take the industry to a new level of professionalism. I will accomplish this through the use of worldwide accepted marketing tools in close cooperation with importers, distributors, architects and interior designers.

I am experienced in the fields of of mergers and acquisitions , quality issues, expert witness testimony, purchasing and marketing strategies and general business issues as they relating to floor covering markets and products.

Until July, 2006, I served the Fetim Group as their Director of Corporate Buying, at which time I decided to move to South Africa. I continued to consult Fetim B.V. on their strategic buying of wood flooring until early 2009. In February, 2010, I was invited to join the Floor Covering Institute LLC (www.floorcoveringinstitute.com and www.blog.floorcoveringinstitute.com), an international floor covering consultancy based in the USA. My experience with Southern African countries, Europe and Asia will build FCI’s footprint and expertise that already has consultants based in the USA, England and Germany.

I am excited to work in the new and growing African markets as part of the global flooring community.

There is still a lot of opportunity to grow the world’s flooring business; I look forward to working with companies facing the challenges of growth in this dynamic industry!